Brand & communication
The Architecture of Radical Affirmation. Everything that leaves here — a module, a bill, a thank-you note — is recognisably the same person. This page is the standard; the site and the automatic e-mails already follow it.
The mark is the thread of thought turned once: down into the question, out again as an answer. The no is the same thread with a line struck through it. Never stretch it, never recolour it outside the palette, never place it on a photograph.
Cobalt
Ink, headlines, the ground
#19294A · var(--cobalt)
Parchment
Paper, every background
#F9F7F2 · var(--parchment)
Terracotta
The yes — one accent per view
#E36847 · var(--terracotta)
Lime
Focus rings, the earned discount
#D5E056 · var(--lime)
One accent per view. Terracotta carries the yes; lime is only focus and the earned discount.
Say yes on purpose.
Fraunces — Display and headings
radical affirmation
Fraunces italic — The one emphasised word
Tariffs fixed until 7 January 2027
JetBrains Mono — Body, labels, invoices
Short sentences. One idea each.
Stacked clauses and hedging.
Say what a thing does not do, in the same breath as what it does.
Promises you cannot keep by Tuesday.
Name the price, the VAT and the date.
“Contact us for pricing.”
Address one person: you.
“Our valued customers.”
End with the next step or nothing at all.
Exclamation marks, emoji, hype.
Invoice
ISY-2026-0041
4 September 2026 · paid
Billed to
you@example.com
[company name] · [VAT id]
Seller
Elhem Guernina
KvK [number] · VAT [id]
[address]
| Module 1 — The Yes as Foundation | € 89.00 |
| 3 · 6 · 9 discount — third module | −30% |
| Excl. VAT | € 62.30 |
| VAT 21% | € 13.08 |
| Total paid | € 75.38 |
Payment processed by Wix; your card statement shows Elhem Guernina. Tariffs fixed until 7 January 2027.
Copy one, fill in what is between brackets, send. Nothing else needs writing.
Automatically, within five minutes of a paid order (the webhook sends it once).
Subject
Your access and invoice — [module title]
Body
You said yes. [module title] is yours. Open it here: [app]/lab/[slug] Sign in with this e-mail address — the module is linked to it. First five minutes: [what works without setup] What this module does not do: [the one non-promise] Improved versions are free. If the module ever leaves the catalogue you keep access for at least 12 months. — Inez
By hand, after a session, an audit day, or a first module.
Subject
Thank you — and the one thing I noticed
Body
Thank you for the [session / day / module]. You paid for my attention, so here is what it produced. What struck me: [one honest observation, no flattery]. What I would do first: [one step, doable this week]. What I would not do yet: [the thing to leave alone]. No follow-up sale attached to this note. If you want the next step, you know where I am. — Inez
With a 100% promo code — press, testers, gifts.
Subject
Your access — nothing to pay
Body
This one is on me. [module title] is open: [app]/lab/[slug] No payment, no invoice, nothing to cancel. If you find something that does not work, or a promise the module does not keep, tell me plainly at hello@inezsaysyes.com. That is the whole reason you have it early. — Inez
With a re-sent or corrected invoice.
Subject
Invoice [number] — [module title]
Body
Your invoice [number] is attached below. Excl. VAT: € [ex] · VAT 21%: € [vat] · Paid: € [inc] on [date] Seller: Elhem Guernina · Payment processed by Wix; your statement shows that name. A company name or VAT id to add? Do it at [app]/lab/invoices — the invoice updates itself. — Inez
Within one working day. Nothing is promised at weekends.
Subject
About your [access / module / invoice]
Body
Here is the decision, not a status update. What happened: [one line]. What I did: [repair / replacement / refund]. What you do now: [one step, or nothing]. If the same question reaches me twice, the product is at fault, not you — then I fix the module. — Inez
When a module leaves the catalogue.
Subject
[module title] is leaving the catalogue
Body
[module title] leaves the catalogue on [date]. You keep your access for at least 12 months from today — nothing is taken away. Why: [the honest reason]. What replaces it: [module or nothing]. — Inez
